Mor Radmi Fronts ZOHARA Swimwear Campaign in Her Fifth Month of Pregnancy

Mor Radmi, best known from the reality show "Married at First Sight," returned to the set for ZOHARA’s Summer 2026 swimwear campaign while five months pregnant with her second child. Radmi has served as the brand’s ambassador for several seasons, and the shoot marks her return after previously modeling for ZOHARA only six weeks after giving birth to her first son.

The campaign features Radmi in the brand’s shapewear and lingerie world, presenting the new swimwear collection as she is today. The brand said the choice was deliberate because its identity centers on the female body and follows women through different stages of life and bodily change.

Radmi said she immediately agreed when the idea came up to photograph her in her fifth month of pregnancy. "This is such a special period, when the body changes all the time, and דווקא בגלל זה היה לי חשוב להצטלם כמו שאני," she said. She added, "I believe there is no reason to hide the body during pregnancy or after birth. For me, these are moments worth celebrating. I am proud of my body and what it does, and I am happy to work with a brand like ZOHARA that believes in women and the female body at every stage."

ZOHARA said the campaign reflects its view that women should feel beautiful, confident, and comfortable in their bodies at every stage of life. The company also noted that Radmi’s return now, after her earlier post-birth shoot, reinforces that message by showing the natural changes of pregnancy.