Fuze Tea Launches Watermelon Flavor Summer Tour Across Israel During Bein Hazmanim

Fuze Tea is launching a summer experiential campaign during the upcoming Bein Hazmanim (interim vacation period) in Israel, bringing its new watermelon-flavored iced tea directly to consumers. The watermelon flavor combines the refreshing taste of summer watermelon with the brand's signature natural tea essence, offering a sweet and cooling summer moment. A branded Fuze Tea watermelon truck will travel across the country, providing chilled cups of the drink with ice cubes to help people beat the heat during this peak summer break.

The truck will be stationed near key locations during Bein Hazmanim, including the main event in Netanya, near the Rashbi pilgrimage site in Meron, and on Sunday, August 9 (26th of Av), at Nachshonit Water Park. Orly Golibrodski, Fuze Tea's marketing manager, said, "We are happy to reach out to consumers and bring them a genuine moment of refreshment in the height of summer, perfectly aligned with our campaign message that even in summer, there is value in pausing and taking a break."

Fuze Tea watermelon flavor is available in supermarkets and retail outlets nationwide, certified kosher under the supervision of Rabbi Landau and Rabbi Rozenblat.