Playtika Returns to Profit in Q2 2026 Amid Growth and User Decline
Playtika, the Herzliya-based gaming company, reported a return to profitability in the second quarter of 2026 after a loss in the previous quarter. The company posted revenues of $731.1 million, a 5% increase compared to the same quarter last year, though down 1.8% from Q1 2026. Net profit rose approximately 45% year-over-year to $48 million, reversing a $57.5 million loss in Q1. Despite this quarterly profit, Playtika recorded a net loss of $9.5 million in the first half of 2026, compared to a $63.8 million profit in the same period in 2025. Operating profit improved by about 23% to $134.6 million.
One of Playtika's key growth drivers was Disney Solitaire, developed by Israeli company Superplay, which generated $142.4 million in revenue, nearly quadrupling its income from the previous year and growing 15.5% from Q1. Superplay began contributing to Playtika's profitability this quarter after heavy marketing expenses in the prior quarter. Conversely, Playtika’s largest revenue game, Bingo Blitz, saw a decline of 9.5% year-over-year and 5.6% quarter-over-quarter. June’s Journey revenues increased 8.1% year-over-year but fell 1.7% from Q1.
Direct sales to players surged 63.1% year-over-year to $286.9 million, as Playtika encouraged purchases through its own platforms to reduce fees paid to Apple and Google. However, active daily users dropped from 8.8 million to 8 million year-over-year, monthly active users fell from 30 million to 24.8 million, and daily paying users decreased from 378,000 to 367,000. Despite fewer users, the percentage of paying players rose from 4.3% to 4.6%, and average revenue per daily active user increased from $0.87 to $1.01.
Playtika maintained its 2026 revenue guidance of $2.75 to $2.85 billion and operating profit forecast of $750 to $790 million but expects to finish near the lower end due to cautious consumer spending and reduced marketing investments in H2. As of June, Playtika held $438.5 million in cash and had $2.37 billion in long-term debt, having paid $350 million related to a previous acquisition in H1.
CEO and founder Robert Antokol highlighted the company’s ability to develop games with long-term player retention, noting Disney Solitaire’s continued growth despite lower marketing spend. Playtika acquired Superplay in late 2024 for $690 million in cash, with additional performance-based payments. The company is currently reviewing its business future with Morgan Stanley’s assistance and reportedly negotiating to sell Superplay to Chinese gaming giant Tencent for $1 billion to $1.5 billion, though no update on this process was provided in the earnings release.
