Israeli-Founded Tripledot Acquires Supersonic Studios From Unity for Tens of Millions

British gaming company Tripledot, founded by Israeli entrepreneurs Lior Shiff and Eyal Chmides, has acquired Supersonic Studios, an Israeli game development studio originally established within IronSource six years ago. The acquisition, valued in the tens of millions of dollars, marks Supersonic's transition into Tripledot's Israeli development hub. Tripledot is one of the fastest-growing gaming companies globally, generating over $2 billion in annual revenue, and is backed by Israeli investors including Len Blavatnik's Claltech and Lightspeed Venture Partners, managed by partner Dudu Gosarski.

Supersonic Studios, which employs 125 people (about 95 in Israel), was put up for sale by its parent company Unity, which had acquired IronSource in a $2.9 billion deal five years ago. Unity struggled with integrating IronSource due to cultural clashes, leadership changes, and shifts in the gaming industry, leading to the closure of IronSource's advertising product and the shelving of Supersonic earlier this year. Tripledot plans to make Supersonic a profit center and intends to reduce its workforce by roughly one-third, cutting about 40 jobs across Israel, Vietnam, and Turkey.

Supersonic is known for casual mobile games such as Going Balls, Bridge Race, and Hole It, and reported quarterly revenues of approximately $50 million before the sale. The studio was originally acquired by IronSource 11 years ago as a mobile advertising network and later pivoted to game development in 2020. Supersonic's hybrid revenue model combines in-app purchases with advertising, a strategy that appeals to Tripledot, which uses algorithms to optimize user monetization.

Tripledot gained significant attention last year after acquiring AppLovin's gaming division for $800 million, boosting its valuation to $2 billion. The company specializes in casual games like Solitaire, Sudoku, and Tetris variants, leveraging proprietary algorithms to increase revenue and user engagement. The acquisition of Supersonic is Tripledot's 12th and represents its first operational presence in Israel, further strengthening its ties to the Israeli gaming ecosystem.

Unity retains Aura, another IronSource asset focused on telecom operators, which continues to employ several dozen Israelis. Tripledot aims to attract smaller studios using AI-driven rapid game development to expand its platform and distribution capabilities. This deal underscores ongoing consolidation and strategic repositioning within the mobile gaming industry amid changing user behaviors and market dynamics.