Israeli Company Keter Wins Prestigious Red Dot Award for Sustainable Laundry Baskets
In July 2026, Israeli company Keter received the prestigious international Red Dot Design Award in the Sustainable Design category for two models of laundry baskets named Vertu, developed under its Curver brand. The award recognizes excellence in design quality, innovation, functionality, and environmental consideration, with over 6,500 products competing annually. The winning baskets, sized 60 and 80 liters, feature an internal divider to separate white and colored laundry and are part of Keter's foldable home product concept. Their innovation lies not only in appearance but also in packaging and logistics, as they arrive flat-packed in compact boxes made from recycled materials, reducing shipping volume and environmental impact.
The design team, led by Reut Mazor, focused on creating a product that is stable, easy to assemble, and visually appealing while optimizing transport and storage efficiency. Judges praised the baskets for rethinking a simple household item through design, user experience, and sustainable production processes. Although not yet sold in Israel, similar flat-pack products from Keter retail for around 100 shekels.
In addition to the award, Keter was the sole Israeli exhibitor and the largest participant at the Spoga Gafa outdoor lifestyle trade show in Cologne, Germany, showcasing hundreds of new products made from an average of 40% recycled materials and fully recyclable. Keter is also known for its iconic Monobloc plastic chair, the best-selling chair in Israel and a cultural symbol widely used in various events and gatherings. Despite its popularity, the chair has gained a controversial reputation due to its frequent appearance in videos of mass brawls.
Keter has sought to improve the chair's image through social initiatives, producing special editions such as a pink chair for breast cancer awareness and a yellow chair symbolizing the campaign for hostages from Gaza. With its new internationally recognized home product designs, Keter aims to shift focus away from the chair’s complex associations while continuing to innovate in functional, sustainable plastic furniture.
