Credit Cards Spent the Most on Ads, but the Banks Topped the Rankings

The biggest advertising battle this week was between two airline credit cards, but the top spots in memorability and popularity in the Globes and Geocartography advertising index went to the banks. ● Isracard vs. CAL: the fine print of airline clubs, and where you can get a flight ticket fastest ● Have you already bought a new TV for the World Cup? These are the sectors posting a jump in revenues for the first time since the start of the calendar year, 2026, a Bank Discount ad ranks as the most memorable. This is a campaign aimed at self-employed people and small business owners, in which presenter Rotem Sela talks with three of them, and in fact with thousands more business owners who may be watching at that very moment, in an effort to convey the message, we see your difficulties, and to prompt them to act. Once again, Sela's skills are used to add humor, so just like Forrest Gump, she is inserted into historic events and locations connected to Israeli identity. From the professor who claimed that COVID was just flu with good PR, through Sadat's visit to a simulated session of the Iranian parliament, (