Israeli Labor Union Launches Private Brand to Cut Household Costs Amid Rising Prices

The Histadrut Labor Union has introduced a new private label brand under its Social Supermarket initiative, aiming to combat the high cost of living in Israel by offering essential household products at significantly lower prices. The brand includes dozens of basic food, cleaning, and home consumption items such as tuna, tahini, honey, spices, paper towels, and wipes, all priced below common market rates without compromising quality.

This broad consumer-social campaign seeks to restore purchasing power to consumers, increase retail competition, and enable real savings for households through direct collaborations with manufacturers and importers. Price comparisons reveal substantial discounts: a four-pack of tuna imported by Tomer sells for 7.90 shekels on the Social Supermarket site versus a typical 19.90 shekels in retail chains; honey from Emek Hefer is priced at 10.90 shekels compared to 16.90 shekels; and RGM raw tahini costs 9.90 shekels instead of the usual 13.90 shekels.

In cleaning and household products, Opal baking paper is offered at 3.90 shekels instead of 9.90 shekels, and a triple pack of Deluxe cleaning wipes is 8.90 shekels versus 14.90 shekels commonly found. The spice section, produced by Neve Tevelin, features basic spices like sweet paprika, turmeric, and crystal garlic at 8.90 shekels each, compared to the typical 10.90 shekels in stores. Prices were updated as of July 14, 2026, based on consumer protection authority-approved price comparison data.

This initiative represents a strategic effort by the Histadrut to provide affordable alternatives amid Israel's ongoing cost of living challenges, directly benefiting consumers by lowering everyday expenses.