Mahsanei HaShuk Raises Online Delivery Fees to 38.90 Shekels Amid Industry-Wide Price Hikes

Mahsanei HaShuk, a supermarket chain operating over 60 branches in Israel, has increased its online delivery fee to 38.90 shekels. This marks a second price hike within about a month, following a rise from 29.90 to 35.90 shekels previously. Overall, the delivery cost has surged by approximately 30% in this short period. This increase follows a broader trend among Israeli grocery chains, including Rami Levy, Victory, Half Free, and Shufersal, which have all recently raised delivery fees from 29.90 to 35.90 shekels.

According to Mahsanei HaShuk, the actual cost charged by delivery contractors exceeds 50 shekels, meaning the chain subsidizes part of the delivery service. Other chains like Rami Levy also report subsidizing 25% to 30% of delivery costs. Some competitors maintain lower fees; for example, Carrefour Online and Tiv Taam still charge 29.90 shekels, with Tiv Taam offering free delivery on orders above 750 shekels until the end of 2027.

Delivery fees and policies vary across retailers. Keshat Taam charges 29.90 shekels for orders under 750 shekels, 14.90 shekels above that, and 15 shekels for self-pickup. Some chains, such as am:pm, use delivery services like Wolt, where fees range from 10 to 16 shekels plus operational charges. Others, like Yohananof, offer only in-store pickup for 15 shekels, while Half Free charges 29 shekels for self-pickup. Minimum order amounts for delivery typically range from 250 to 500 shekels. Victory and Mahsanei HaShuk provide free delivery on Sundays.

Shufersal has introduced 50% discount coupons on select products for deliveries on less busy days (Sunday to Tuesday) to manage demand. The recent delivery fee hikes reflect rising operational costs and a competitive market balancing customer expectations and service expenses.