Hollywood Secretly Races to Produce First AI-Driven Blockbuster Film
The American film industry is engaged in a covert and intense race to adopt artificial intelligence (AI) technologies, aiming to produce the first major blockbuster film created primarily with AI. Despite public skepticism and resistance from traditional creators who view AI as a threat to human artistry, leading studios, directors, and screenwriters are exploring AI's potential to revolutionize filmmaking and reduce production costs.
Veteran filmmakers like Martin Scorsese have begun collaborating with AI companies, with Scorsese joining a German AI firm in 2025 to use its technology during pre-production stages. Oscar-winning documentary director Brian Moser compared this AI adoption to the "space race," emphasizing the inspirational value beyond just being first. Actor Ben Affleck has invested in InterPositive, a startup developing AI tools for lighting correction and continuity fixes, which Netflix acquired for approximately $600 million.
Studios and actors maintain secrecy about AI use due to strong opposition from industry unions, which warn of severe backlash if AI replaces human jobs, especially regarding AI-generated characters like the virtual star Tilly Norwood. One notable upcoming project is "Killing Satoshi," starring Casey Affleck and Pete Davidson and directed by Doug Liman, which will feature over 200 AI-generated locations, slashing its budget from $300 million to $70 million.
Actors are also taking protective measures: Matthew McConaughey filed multiple trademarks to prevent unauthorized use of his likeness, while the late Val Kilmer was digitally resurrected for his final film using archival footage and AI. Retired actor Michael Caine licensed his voice to ElevenLabs for commercial projects, including audiobook narration.
Screenwriter and director Paul Schrader predicts that before his retirement, 10 to 20 AI films will be released, with at least one achieving significant financial success. Brian Moser added that with AI technology capable of producing visuals indistinguishable from Marvel films, the only limit is the creator's passion, provided the story remains compelling.
