Historic Tel Aviv Building Transformed Into Digital Boutique Hotel Loginn

A historic six-story eclectic-style building at 5 Ahuzat Bayit Street in Tel Aviv's original Ahuzat Bayit neighborhood has been converted into Loginn, a new 65-room urban boutique hotel. The building, originally a modest one-story family home from the early 20th century, has undergone multiple transformations, including serving as offices and a diamond polisher's workshop, before its latest incarnation as a hotel. The hotel opened just last month, preserving the building's exterior and staircase while completely redesigning the interior to accommodate modern hospitality needs.

Loginn operates as an "autonomous hotel," with no traditional reception desk; all check-in, check-out, luggage storage, and communication are handled online. Interior designer Michal Ravid, a resident of Jaffa's flea market area, led the redesign, stripping away outdated office-style partitions to create a bright, welcoming atmosphere with a Parisian-style lobby and a rooftop overlooking landmarks such as the Great Synagogue and the Lace House. The hotel offers a variety of room sizes, including family suites with kitchenettes equipped to help guests manage Israel's high cost of living by preparing some meals themselves.

The hotel does not have a traditional dining room; instead, guests with breakfast included are directed to the adjacent Martinet café, also owned by the hotel group, which serves elegant breakfast and transforms into a wine bar with gourmet dishes at night. The design emphasizes local craftsmanship and materials, with custom-made furnishings and artwork sourced from Israeli suppliers. The preserved terrazzo staircase, enhanced with modern safety features and dramatic lighting, is a standout architectural feature.

The building's history dates back to the famous 1909 Sidfus lottery that allocated plots for Tel Aviv's first Hebrew neighborhood. Over the decades, the structure evolved from a family home to a cultural center, then offices, reflecting the neighborhood's transition from garden suburb to financial district. With the recent revitalization of the area and proximity to nightlife, markets, and the sea, the hotel aims to attract both Israeli and international visitors. Plans are underway to convert the building's high-ceilinged basement into a spa, expanding the hotel's amenities in the near future.