EuroLeague Restructures with Franchise Model, Impacting Israeli Teams' Future

The EuroLeague has announced a major structural overhaul set to begin in the 2027/28 season, expanding the league to 24 teams and introducing a franchise model. This change aims to strengthen the league's position against the NBA's growing influence in Europe. The new format will grant 13 existing league owners permanent franchise status without fees, recognizing their long-term commitment, while eight additional franchise spots will be available through a competitive bidding process.

Israeli clubs Hapoel Tel Aviv and Hapoel Jerusalem are poised to benefit from this shift, as they seek to join Maccabi Tel Aviv as permanent franchise members. Maccabi, a founding member, is guaranteed a spot and stands to gain financially from the increased league revenues tied to media rights and sponsorships. However, the cost to secure a franchise spot is expected to be substantial, potentially around 60 million euros or more, posing a significant financial challenge for new entrants.

Complicating the competition for franchise spots is the recent decision by the International Olympic Committee to lift the suspension on Russian teams, potentially allowing clubs like CSKA Moscow, Zenit, Kazan, and Kuban to return to the EuroLeague. This development could intensify the rivalry for franchise contracts, as these Russian teams are likely to rejoin the league as franchises, increasing the number of strong contenders.

The new structure also guarantees two EuroCup finalists entry into the EuroLeague, improving access for teams outside the franchise system, though these teams will not receive the full rights and revenues of franchise members. The league plans to announce the first new franchise members between September and November 2027, making the upcoming months critical for Hapoel Tel Aviv and Hapoel Jerusalem.

Additionally, the EuroLeague is considering allowing Israeli teams to return to play home games in Israel next season if the security situation remains stable, after concerns about playing in neutral venues due to safety issues. The league has expressed dissatisfaction with the lack of home atmosphere during recent playoffs held abroad, emphasizing the importance of a secure and vibrant home environment for Israeli teams.

Overall, the EuroLeague's franchise model represents a pivotal moment for Israeli basketball, with significant financial and competitive implications depending on the evolving geopolitical and security landscape.