Culture07:23 · 56m ago

Noa Kirel Releases New World Cup Anthem 'Think You're Messi' in Adidas Collaboration

SrugimReligious-right
Translated & summarized from Srugim by baba
The story · English

Amid the excitement of the 2026 World Cup, Israeli pop star Noa Kirel has taken on the role of goalkeeper in her new World Cup-themed song "Think You're Messi." The track, created in partnership with Adidas, features clever football wordplay, sharp humor, and Kirel's signature confident energy, making it a fitting soundtrack for the summer's global football celebration. Written by Kirel alongside Ron Biton, Itay Shimoni, and Yarden "Jordi" Peleg, the song blends football culture with Kirel's distinctive musical style, delivering a bold female anthem filled with style and audacity.

The music video was filmed at Bloomfield Stadium and includes special guest appearances by Kirel's mother Ilana Kirel, mother-in-law Dania Peretz, and aunt Peri Barban, adding a warm and playful family atmosphere. The collaboration with Adidas, a leading global sports brand, gives the song an international platform, bridging music and sports worlds. Kirel, who recently shared in an interview her deep connection to faith and tradition with her partner Daniel Peretz, continues to solidify her status as one of Israel's most successful and influential singers.

The release coincides with the ongoing 2026 World Cup, where Spain recently defeated Austria 3-0 in the round of 32, and England's Harry Kane scored twice to secure a late win against Congo. The tournament also features a historic halftime show planned for the final, including performances by Shakira, Madonna, BTS, and possibly Justin Bieber. "Think You're Messi" joins the lineup of World Cup songs, providing Israeli audiences with a local anthem to celebrate the global football event. The song is now available on all digital platforms.

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