Hapoel Be'er Sheva Unveils New Jerseys Marking Club's 77th Anniversary

Hapoel Be'er Sheva, the reigning Israeli Premier League champions, revealed their new jerseys for the 2026/27 season on July 7, 2026. The club emphasized that the new kit symbolizes much more than just fabric; it represents the heartbeat of the team, the emotions of victory and defeat, and the enduring faith of the fans. The jersey features carefully selected details that reflect the club's 77-year history, its traditions, the city of Be'er Sheva, the surrounding region, the local community, and the club itself. The team described the red color as uniquely theirs, passed down through generations, highlighting the deep connection between the club and its supporters. The launch was accompanied by official images showcasing the new design, which will accompany the club throughout the upcoming season.