Uber Halts Expansion in Five European Countries to Focus on German Delivery Giant Acquisition

Uber has paused most of its planned food delivery expansion across Europe, withdrawing from five of seven targeted countries just months after announcing the initiative. The company decided not to launch services in Austria, Norway, Greece, and two other undisclosed countries, aiming instead to concentrate resources on completing its acquisition of German delivery firm Delivery Hero.

Earlier this year, Uber had planned to enter seven new European markets, including Denmark, Finland, the Czech Republic, and Romania, expecting the expansion to generate about $1 billion in gross bookings over three years. However, the strategy shifted as Uber intensified its pursuit of full control over Delivery Hero, which confirmed in May it received a formal purchase offer valuing its shares at 33 euros each.

Uber has already increased its stake in Delivery Hero to approximately 37%, up from 25%, acquiring additional shares from Aspex Management. While Uber cited the "huge success" of launches in Finland and Denmark as a reason for halting further expansion, the move primarily reflects a strategic focus on consolidating its position in existing markets and prioritizing the acquisition deal. Reuters reported no immediate comment from Uber or Delivery Hero regarding the development.