Renuar and Alon Kaminer Launch Campaign to Raise PTSD Awareness Through Fashion

Israeli fashion brand Renuar and social entrepreneur Alon Kaminer, who was severely injured during the Iron Swords war, have launched a new social initiative aimed at raising awareness about post-traumatic stress disorder (PTSD), rehabilitation processes, and the importance of seeking help. The project features a capsule collection of three T-shirts bearing messages encouraging open conversations about mental health, such as "Talk About It" and "I Also Talk About It With Someone." All profits from the T-shirt sales on Renuar's website will be donated to Roka Farm, a rehabilitation initiative supporting Israeli security forces veterans coping with trauma and PTSD.

The launch event included a panel discussion on the power of open dialogue, the social responsibility of brands in promoting awareness, invisible injuries, and paths to recovery. Attendees included Yadin Gilman, Tal Mord, Dvir Solomon, Gali and Ziv Berman, Din Miroshnikov, among others. This project continues the collaboration between Renuar and Kaminer that began shortly after the October 7 events, which previously focused on amputees injured in the war and produced the web series "Everywhere," viewed approximately 10 million times.

Kaminer emphasized the project's goal to normalize talking about trauma, stating, "The aim is that next time it won’t require so much courage because it will be much more normal." Gilman highlighted the importance of sharing experiences with those who have common ground, calling it "the healthiest and most correct thing." Kaminer also stressed that many injuries are invisible and expressed hope that the project would help remove the stigma around emotional wounds and encourage people to live full, happy lives despite trauma.

Other speakers, including Tal Mord and Din Miroshnikov, shared personal reflections on the challenges of discussing invisible wounds and the healing power of open communication. Renuar stated that they believe brands have a social responsibility to foster meaningful dialogue and are proud to be part of a project centered on giving, awareness, and hope. The capsule collection’s profits will fully support Roka Farm’s work with trauma survivors from the security forces.