Big Brother Finalist Raphaela Twina Joins TwentyFourSeven Brand Ambassador Team

Just four days after securing fourth place in the Big Brother finale, Raphaela Twina has solidified her status as a reality TV personality by joining the new ambassador team of the fashion brand TwentyFourSeven. She joins established influencers such as Sapir Avisror, Einav Cohen, Gili Cohen, and Shelka in promoting the brand's leading collections and participating in various campaigns worth tens of thousands of shekels.

Twina's selection comes at a notable time amid ongoing social media calls urging brands not to collaborate with Big Brother winner Gal Rubin, who was Twina's rival during their time on the show. The brand's roster also includes Maya Kay, a model and former Survivor contestant who had conflicts with Rubin during and after the reality series.

This move raises questions about whether Twina's appointment is coincidental or a deliberate statement by TwentyFourSeven. The campaign marks Twina's first major endorsement following her Big Brother success, further establishing her presence in the Israeli influencer scene.