Sheniv Acquires 60% Control of Guri Distribution Company for 40 Million Shekels

Sheniv, a manufacturer of paper and cleaning products, is acquiring a 60% stake in Guri, a distribution company owned by Oded Guri, for 40 million shekels. Under the agreement, Guri will use the investment to fully repay its existing loans, allowing Sheniv to acquire the company debt-free. Founded in 1972, Guri operates in the consumer goods sector, importing, marketing, and distributing products in food and toiletries. Its portfolio includes oral hygiene brands Sensodyne, Parodontax, and Aquafresh, as well as food items like sweeteners, honey, and baby food.

Sheniv is among Israel's largest suppliers, while Guri is not listed among the top suppliers. About 18 months ago, Guri attempted a merger with the import and distribution company Dansher, which failed. That negotiation involved the ClearMark fund, which planned to acquire 20% of the merged entity and provide capital, reflecting the tough competition in the consumer goods market that challenges smaller and mid-sized importers.

Guri's sales turnover decreased by 5.6 million shekels in 2025 compared to 2024, while operating expenses rose from 47.3 million to 48.4 million shekels. The operating profit remained stable at 9.2 million shekels in 2025, slightly up from 9.1 million the previous year, and gross profit increased by about one million shekels to 57.6 million. The company closed 2025 with a net profit of 7.1 million shekels, up from 7 million the year before.

Following the acquisition, Sheniv will appoint three directors and the chairman of the board at Guri, while Guri will appoint two directors. Oded Guri, CEO and controlling shareholder of the acquired company, committed to remain in his role for five years. Sheniv was represented by attorney Oded Levi from Arnon, Tadmor-Levi law firm, and Guri was represented by attorney Raviv Ziproni from Matri, Meiri & Khat law firm.