Vietnam Sees Surging Demand From Israeli Travelers as Direct Flights Expand

Vietnam is drawing an unprecedented wave of Israeli tourists, moving beyond its old image as a backpacker stop for post-army travelers and becoming popular with couples, families and travelers of all ages. The article says industry sources are reporting a sharp rise in demand from Israel, helped by new direct routes and a broader search for destinations that feel safe, affordable and authentic.

Tsahi Bela, CEO of Thai Tours, said data from the past year shows an “unprecedented” jump in Israeli interest. He said the biggest change is in the traveler profile, with couples and families now accounting for much of the demand for four- and five-star vacations that still offer strong value. Bela added that Vietnam stands out for its food, landscapes, direct flights from Ben Gurion Airport, and what he called a notably safe environment with no reports of antisemitism and no restrictions on tourists.

Yuval Zafrani, an international aviation expert and head of tourism at the Hot consumer club, said Vietnam is becoming “one of the most intriguing destinations” for Israelis, including older travelers on organized tours. He compared its current position to Thailand years ago, a market combining low prices, authenticity, scenic beauty and a still relatively uncommercialized experience. Arkia launched a direct route to Hanoi this year and also announced a line to Saigon, while El Al is expected to add another direct route from Ben Gurion in the coming months.

Data from the LAYA app, part of Altshuler Shaham, shows that Israeli travel behavior in Vietnam is also changing. Most of the budget is now spent only after arrival, and travelers often book flights or hotels just days before departure. March 2026 was the peak month for Israelis, with total spending up 43-fold and traveler volume up 34-fold versus May 2025. Grab accounted for 96.1% of all online transport and delivery transactions among Israeli users. LAYA CEO Yotam Reif-Dasha said trips have become more spontaneous, while Kinneret Academic College tourism chief Eran Keter said younger travelers rely on apps and social media, book late, and increasingly spend on food, experiences, wellness and higher-end stays.