A new twist on fashion and lifestyle “get ready with me” videos is stirring discomfort online. The clips usually show creators choosing outfits, changing looks, and explaining how they assemble a complete outfit, but some now begin with the creator facing away from the camera, sometimes topless, then tossing on a bra or putting it on in front of the lens before continuing. Critics say the opening feels less like fashion content and more like a deliberate attention grab.
The backlash intensified after Australian creator Joella Jackson posted a video denouncing the trend. Her clip drew more than 300,000 views and prompted a wider discussion about how much exposure is appropriate in everyday fashion videos. Jackson asked, “Why are some of these women filming it when they are literally without a shirt?” and added, “Why am I getting a side view of their breasts? I do not want to see you putting on a bra. I know how to do it.”
Many commenters said they felt the same unease, calling the trend “embarrassing,” “completely unnecessary,” and a sign that people have become “too comfortable” with what they post. Others pointed to the digital footprint, noting that content that seems playful or trendy can remain online long after the fad disappears. Some users argued the revealing openings are not accidental at all, but a tactic to create a “hook” in the first three seconds, when catching attention is crucial for views and engagement.
Supporters of the creators pushed back, saying viewers who dislike the videos can simply scroll on, block the accounts, or train the algorithm to show less of that content. They argued that creators should be free to present their bodies as they choose and that the debate is being blown out of proportion. The broader dispute, however, remains unresolved, with the trend raising questions about the line between self-expression and content designed mainly to stop the scroll.
