Pop star Anna Zak has been announced as the new face of FOX, shortly after reports that her three-year partnership with Renoir had ended. The new campaign was reported on June 23, 2026, and confirms that Zak quickly landed another major fashion endorsement.
According to the report, Zak will now lead FOX’s main campaigns and serve as the public face of the brand’s basic clothing collections. She is taking over the role from the company’s most recent ambassadors, Liel Eli, Kim Or Azoulay, and On Rafael.
Zak said of the appointment, "Everyone who knows me knows that basic is an inseparable part of me." The article frames the new deal as a swift career move after her separation from Renoir, with no apparent gap in her endorsement schedule.