Einav Bובליל, one of Israel’s best-known influencers, says she will become a law-prep student at Ramat Gan College in about a month, if all goes as planned. She says the move is a 40th-birthday gift to herself and a way to prove she is no longer just the outspoken girl from the periphery remembered from Big Brother. "It was always my dream to be a lawyer," she said. "I am a justice fighter from age zero, and if I had not ended up on Big Brother, I would have studied law and been the most successful lawyer in the country."
In the interview, Bובליל says she has long felt dismissed and mocked by the media and by the public, especially as an “Ashkelon shiksa,” as she puts it. She recalled the recent parody on Eretz Nehederet about the food she brought to Thailand for a two-week, family trip of seven observant, kosher-keeping people. She said she laughed at the sketch and even welcomed the attention, but added that there are many people like her and that the response felt excessive.
Bובליל also described a difficult period of anxiety and depression that left her unable to function, work, or care for her children. She said her mother eventually took her to a psychiatrist, where she began taking psychiatric medication, which she described as a kind of Cipralex. After about three weeks, she said, the panic and obsessive thoughts disappeared and she felt reborn. She also said she lost about 45 kilograms over the past year.
The piece notes that her renewed public image culminated in her casting for the new season of the acclaimed docu-reality series Connected, which will premiere on July 1 on HOT. It also details her business empire, including an estimated NIS 250,000 monthly Instagram base income, commissions from discount codes, her holding company Einav Bובליל Entrepreneurship Ltd., beauty brand EB Cosmetics, Reef Jewelry, Blanco, and two bestselling cookbooks that reportedly brought in about NIS 3 million. Bובליל said she pays 50 percent in taxes, disputes the treatment of influencers by the tax authorities, and expects the issue to end up in court. She said she will juggle college twice a week and late-night studying, continues to keep Shabbat, is married to a traditionally observant husband, and is still considering surrogacy for a possible sixth child.
