Camery Retail Brings in Real Estate Entrepreneur Naftali Shimshon as Partner
Asaf Kamery, owner of Kamery Retail, which operates 130 convenience stores under the brands 7 Express, Candyland, Sweet & Toys and others, is bringing real estate entrepreneur Naftali Shimshon, owner of Hodia, in as a partner in the company with a 33.3% stake, at a valuation of NIS 100 million. The stake is identical to the one jointly held by Tony Ziv and Yossi Mizrahi, while Kamery himself holds 33.4%. Alongside its stores, the company holds franchises for brands including Arcaffe, Roladin, Golda, Be Pharm, Pizza Hatamrina, Moses, Yashka and others, and operates about 50 branches through them.
According to Asaf Kamery, "We are confident that the partnership will contribute to the continued development of the group in business and real estate across the country. We see in it business potential for growth and for advancing the company's strategy, together with Naftali Shimshon, who brings many years of experience in diverse fields of activity."
Last November, Super-Pharm launched the AI influencer Maya Lor, and now it is the turn of Maya Barkan, belonging to the travel company Gulliver. The artificial intelligence character will operate on social media and offer reviews of destinations, flights and vacation packages, along with recommendations for hotels, restaurants and attractions, such as "the five most indulgent treats in London." According to Tamar Garzon, CEO of Gulliver, "The content creator market in the travel sector in Israel currently includes about 400 creators and is one of the industry's central and fastest-growing marketing channels. As part of our innovation strategy, we are integrating artificial intelligence technologies and launching an AI influencer for the first time, which will allow us to offer relevant, inspiring content tailored to the new era."
Be Pharm, part of Shufersal, launched a digital and free newborn kit called Be BABY, aimed at new parents. The kit, which includes dozens of coupons and benefits of up to 50% off for redemption in the chain, was launched at an event for young mothers together with the M's Club community, a mothers' club founded by Mor Sued and Melissa Silbikin. Registration is through Be's new app.
New appointments: Architect Alon Tal Hanani, 48, has been appointed CEO of HaYeter Yashir, a self-licensing company established by Canaan Shenhav Architects. Lior Holtzman has been appointed deputy CEO of the private vehicle division at the Samlyot Group. Attorney Shir Noy Feiner has been appointed head of marketing and business development at the Piron law firm.
Figure of the day: 20.4 billion euros, the amount for which Patrick Drahi is selling the mobile provider SFR to a consortium of French telecommunications companies, in an effort to reduce his leverage.
