WIGBOX has launched a summer campaign called “Your Freedom to Choose,” offering women an automatic entry into a prize draw simply for coming to its Jerusalem showroom, trying on a wig, and making no purchase commitment. The company says the promotion reflects its core message of choice and comes as it says its business model has already saved customers more than 62 million shekels.
To enter, customers book an appointment, arrive at the large complex in Har Hotzvim, and try on a wig from more than 2,000 models in stock. Three winners will receive a trip of their choice, including a flight package with travel businessman Benny Wexler that includes airfare, hotel and an organized itinerary, a Kia Picanto from Citycar for three weeks during the Bein Hazmanim vacation period, or a family holiday for two adults and two children in a suite at the 21st Floor hotel.
WIGBOX founder Adina said the brand’s philosophy is that beauty means freedom of choice, whether a woman prefers a short, standard, full, smooth, tight-fitting style, with bangs or without. She said the most important thing is that each woman finds a style that feels right for her.
The company says its low prices come from separating wig sales from styling services. WIGBOX sells wigs “as is,” without cutting, coloring, combing or other salon work, which it says brings prices down to 2,000 to 7,000 shekels. Customers can then take the wig to their own stylist or choose one from WIGBOX’s recommended list.
The draw will take place on July 14, which is 29 Tammuz, and the company is inviting women to visit its location at 3 Kriat HaMad'a Street in Har Hotzvim, Jerusalem.
