Google is expanding its AI push in Israel with the launch of Gemini Spark, a new personal AI agent for Ultra subscribers. Unlike earlier assistants that mainly answered questions or generated text, Spark is designed to carry out tasks on its own, manage complex processes, and keep working even when a phone or computer is not in use.
The system is deeply integrated with Google’s workplace tools, including Gmail, Google Docs and Google Calendar. Google says this connection lets Spark learn a user’s habits and preferences over time, spot recurring patterns, and automate everyday work. Among the features highlighted are monthly analysis of credit card statements, detection of unusual or duplicate charges, and insights into spending behavior.
Spark can also gather material from many professional newsletters, turn it into weekly summaries, and automatically draft posts for professional social networks based on the collected content. It can collect and organize data from different sources, including figures, charts, emails and conversations, and convert them into a structured document ready for use in Google Docs. Google says this makes it useful for professionals, students and managers who deal with large amounts of information every day.
One of the most notable features is that Spark can keep working while the user’s devices are switched off, processing information and preparing outputs in the cloud for later delivery. Google says control remains with the user, who chooses which apps and services to connect, and that sensitive actions such as sending formal messages or making payments will require explicit approval. The launch signals another step in the global AI race, as major companies try to turn AI into an independent digital agent embedded in daily life and work.