Coca-Cola Israel Launches New Holiday Packaging and Larger Bottles

Coca-Cola Israel is introducing new packaging and larger bottle sizes to cater to increased domestic consumption during the upcoming High Holidays and family gatherings. The company is launching two six-packs of bottles in new volumes for its Coca-Cola and Coca-Cola Zero Sugar brands. Notably, these new volume bottles will only be available in closed multi-packs and not sold individually.

The first addition is a limited-edition six-pack of 1.75-liter bottles, designed with festive branding for the holiday season. Alongside this, Coca-Cola is introducing a permanent six-pack of 2-liter bottles. These new options will complement the existing traditional six-pack of 1.5-liter bottles, which will continue to be sold as usual.

Company representatives state that this expansion aims to provide consumers with flexibility in choosing quantities based on the number of guests and personal consumption habits. This marketing initiative follows a period of strong business performance for the global Coca-Cola company. In July, Coca-Cola reported second-quarter revenues of approximately $13.4 billion, a 6-7% increase year-over-year, surpassing earlier forecasts. The company also raised its annual growth forecast to 5% for organic revenue and 9-10% for earnings per share.