Toto Reports Record Second Quarter Amidst Regional Conflict

The Toto, Israel's national sports lottery, has announced its second quarter of 2026 as the best in its history, with total sales reaching 1.151 billion shekels. Despite ongoing conflict with Iran and the inclusion of only the first two weeks of the World Cup in its data, the Toto saw a 17% increase in sales compared to the same period in 2025. Profits allocated to the state treasury amounted to 237 million shekels, a 23% rise year-over-year.

Total prizes distributed to the public during the quarter reached 792 million shekels, an increase of 15.3%. The Toto's online channel experienced significant growth, generating 341 million shekels in revenue, up 26%, and now accounts for 29.6% of total revenue, up from 27.5% in the prior year. The retail channel contributed 810 million shekels, a 13.5% increase, making up 70.4% of the total revenue.

For the first half of 2026, the Toto recorded record revenues of 2.311 billion shekels, an 11.5% increase over the first half of 2025. State contributions from the first half totaled 493 million shekels, a 6.6% increase, while prize money distributed reached 1.583 billion shekels, up 11%.

The most profitable game in the second quarter was the Champions League final between PSG and Arsenal, generating 9.5 million shekels in sales. Other top-selling games included early World Cup matches featuring Brazil vs. Japan, Argentina vs. Austria, Germany vs. Paraguay, and England vs. Croatia.