Rami Levy Network Launches Credit Card for Flights, Expands Stock Stores
As the High Holidays approach, Moshe Mans, a figure from Kikar HaShabbat, visited a Rami Levy supermarket to discuss recent innovations with CEO Yafit Atias. The conversation covered the chain's expansion of "Mehadrin" (stringent kosher supervision) branches, a new credit card that converts purchases into flight tickets, and the aggressive entry into Israel's stock market.
Mans expressed satisfaction with the availability of kosher products for his children, while Atias highlighted the company's commitment to serving all populations, particularly those for whom strict kosher standards are paramount. She stated that Rami Levy aims to provide high-quality products at the best prices, proving that stringent kosher standards and affordability can coexist. This initiative coincides with the chain's 50th anniversary, having grown from a small Jerusalem store in 1976 to a brand with over 4,000 private label products, catering to diverse Jewish communities.
A significant new development is the "SuperFly" credit card, a partnership between Rami Levy (72%), Isracard (18%), and Israir (10%). This card allows customers to earn dollars on purchases, redeemable for flights and vacations through Israir. Standard cardholders earn one dollar per 500 shekels spent, while premium cardholders earn one dollar per 333 shekels. Purchases made with Israir offer accelerated earning. The first 10,000 new cardholders receive a complimentary flight to select European destinations, including taxes and baggage. Post-launch, new members receive a bonus of $100 or $120, with the first year's card fee waived.
Rami Levy is also making waves in the stock market with its new "Rami Levy Stock" chain. The first store in Pardes Hanna-Karkur saw hundreds of customers on opening day, with average basket sizes four times larger than those at competing stock retailers. Popular items included a 20 shekel iron, an 18-piece dinnerware set for 39.9 shekels, and a wooden kitchen playset for 149 shekels. A second stock store recently opened in Ramla, also experiencing high demand.
Atias emphasized that these initiatives, including the Mehadrin branches, the SuperFly card, and the stock market expansion, demonstrate Rami Levy's continued focus on providing consumers with cost-saving alternatives across various sectors.
