Nevada Brothel Sells World Cup Viewing Packages With Luxuries and Escort Services

A British tabloid report says England fans are spending thousands of pounds on unusual World Cup packages at Sheri's Ranch, a legal brothel in Nevada, where matches are paired with escort services and other entertainment. The tournament in the United States, Canada and Mexico is already producing off-field stories, but this one stands out for its combination of sport and sex.

According to the report, the venue offers football-themed packages starting at about 2,235 pounds and rising to 3,700 pounds per night. The offers include private VIP areas for watching games, fine dining, champagne, and the option to add a range of other services. One staff member, Alice Little, said some clients are coming specifically for the tournament and that her most popular option is a sports-viewing package.

Little said she plans to prepare a private room in one of the VIP areas, decorate it in team colors, place a television inside and stream the match. The report also says the ranch offers packages described as a “Girlfriend Experience,” alongside customized services tailored to individual customers.

Some workers are also planning additional viewing options, including watching matches from a private jacuzzi and using shared spaces with multiple screens. Little, who has worked there for 10 years, said she specializes in companionship and escorting, describing it as building a relationship with guests over repeated visits rather than a brief transaction. She added that interest from sports fans is especially strong this year. Sheri's Ranch operates legally in Nevada, one of the few U.S. states where brothels are allowed in certain areas, and the World Cup has become another business opportunity for the venue.