Experts Urge Daily Sun Protection Habits to Combat High Skin Cancer Rates in Israel
Despite widespread awareness of the dangers of sun exposure, many Israelis still do not adequately protect their skin from harmful UV radiation. Israel experiences about 300 days of sunshine annually, and over 10,000 skin cancer cases are diagnosed each year, including approximately 1,800 cases of melanoma, the deadliest form of skin cancer. However, sunscreen is often viewed as a product reserved for beach vacations rather than a daily health necessity.
Health professionals, including Ron Rozenblum Winkler, CEO of the Israeli Skin Cancer Association, dermatologist Dr. Anna Eshkol, and Guy Danman, CEO of L’Oréal Israel’s dermo-cosmetics division, highlight a troubling trend among youth who continue to seek tanning despite knowing the risks. Social media trends contribute to this behavior, with some young people deliberately exposing themselves during peak UV hours. To address this, initiatives like the “Sun, Skin, and Light” exhibition have been launched to educate the public by demonstrating the cellular effects of sun exposure; the exhibit has reached around 60,000 visitors, including students and families.
Dr. Eshkol emphasizes the importance of early detection and skin self-examination, advising monthly checks and annual dermatologist visits, especially for those with risk factors such as fair skin or family history. She warns that sun damage accumulates from everyday exposures, not just during summer or vacations, as UVA rays penetrate glass and cloudy skies.
Despite many people using sunscreen, incorrect application remains common. Dr. Eshkol notes that reapplying every two hours and using sufficient amounts are crucial for effective protection. Advances in dermo-cosmetics have improved sunscreen textures, making them lighter and more suitable for different skin types and lifestyles, including water-resistant formulas and various application formats.
The experts agree that the main challenge is turning awareness into consistent daily habits. Dr. Eshkol suggests placing sunscreen alongside toothbrushes to integrate it into morning routines. Danman stresses that sunscreen should be viewed as an essential part of skin health, not just a seasonal product. Ultimately, living safely with Israel’s intense sun requires regular skin checks, vigilance for changes, and daily sun protection practices.
