Israeli software company Priority is making its fourth acquisition since coming under the control of U.S. investment fund Blackstone. Priority is buying Obol for tens of millions of shekels. Obol has built an AI-based cash flow management and financial forecasting platform for finance teams, giving businesses one system to manage cash flow. It connects securely to banks, ERP systems and payment processors, and provides real-time cash data.
Obol was founded by Michael Shomer Schwartz, Uri Mizrahi and Aviv Sedra. Most of its customers are in North America. The company has about 20 employees and more than 100 customers in the United States.
Priority develops ERP systems and broader enterprise management tools that let clients run payroll, procurement, human resources, finance and logistics in one platform. The company says it has about 75,000 customers in 70 countries and employs around 660 people. It is led by Sagit Greenspan, with Yifat Oron as chair and Tom Nides as vice chair.
Priority has carried out nine acquisitions in recent years for hundreds of millions of shekels. Since Greenspan took over five years ago, it has made nine purchases and sought to expand into travel, education and engineering. Blackstone bought 70% of Priority in May 2024 from Fortissimo and TA at a $800 million valuation, and after that the company accelerated its acquisition drive, including Expoint and RetailSoft. Earlier deals included Silverbyte, for which Priority paid 120 million shekels to expand into hotel software, used by chains such as Fattal and Dan. In October 2025, Priority acquired Expoint, a cloud platform for construction, development and architecture, in a deal worth an estimated tens of millions of shekels. The Obol technology will be integrated into Priority’s ERP system to broaden its financial offerings and strengthen its cash management and forecasting capabilities.
